The Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, sets a new standard as a true AI companion
with its most natural and context-aware mobile experiences ever created.

I've worked on a variety of different in-store point of sales materials
to enhance the product presence and promotion impact. And also,
assisted IM brand marketing team & Online marketing team to create/ adapt
visuals for social media platform & dot com usage
(i.e. digital banners for partners website, FB and IG post).

The Galaxy Z Fold6 and Galaxy Z Flip6 elevate Galaxy AI to new heights with a bigger cover screen ratio and significantly enhance productivity.

I was responsible to work on the design of a variety of products & different in-store & in-mall point of sales materials, including :
• Different sizes of In-store promotion posters
• Social Media Post
• Digital Visuals (Online usage / LFD usage)
• Store Banners
• Products specification cards

The Galaxy S24 series introduces Samsung’s first true AI Phone, bringing new possibilities in communication and creation. Galaxy AI powers these innovations, turning possibilities into reality.

I was responsible to work on the design of a variety of products & different in-store & in-mall point of sales materials, up to 80 – 100 artworks with unlimited revision and changes across IM TM / IM Marcom / Online marketing team.

The PayPal Women Luminaries and GROW SG are all-rounded programs for both passionate undergraduates and fresh graduates to build a solid foundation for a tech career, and develop the skills needed to become leaders in this field.

Every conversation starts with a greeting, regardless of race, language and religion. By using this as the basis of development led to the word ‘Yio’ incorporated with a symbol of a sun. The word ‘Yio’ is confident, bold and energetic, a symbol unique to Yio Chu Kang Division and a simple conversation starter

A custom progressive logo mark and logo type was developed to show Optima Werkz’s constant pursuit of innovation and their commitment to customers. Racing stripes makes out the letter ‘W’. The staggered up down red racing stripes represents movement, constantly progressing to be the very best in the industry.